High-Impact Fractional CMO & Marketing Strategist

Helping businesses achieve transformative growth with strategic marketing leadership on a flexible, fractional basis.

About Us

We Bring Proven Marketing Leadership to Your Business

John Marriott is a marketing executive, strategist, and entrepreneur with over 25 years of experience helping businesses scale through data-driven digital marketing, e-commerce conversion rate optimization, marketing automation, and enhanced analytics. As the founder of Orion Consulting Group, he provides marketing consulting and fractional CMO services to small and mid-sized businesses, helping them drive revenue growth, optimize digital advertising, and improve online performance.

Unlock data-driven growth and higher conversions.

As your Fractional CMO or marketing consultant, I bring expert-level marketing leadership to my clients without the full-time commitment

John provides executive-level leadership and strategic direction for marketing teams, without the overhead of a full-time hire, as well as interim CMO services during leadership transitions, including strategy realignment and execution oversight.

Go-to-Market (GTM) Strategy

Orion Consulting Group develops Go-to-Market strategies that help businesses successfully launch products, stand out from the competition, and drive growth — from defining the ideal customer and pricing model to crafting brand messaging and identifying the best sales channels.

Marketing Strategy & Planning

We create marketing strategies that help businesses drive growth by identifying the best marketing channels, building a step-by-step growth roadmap, and integrating digital campaigns across all customer touchpoints.

Traffic Generation & Acquisition

Our team designs traffic generation strategies that drive high-quality customer acquisition through SEO, paid media, partnerships, email list building, and marketplace expansion — all optimized to maximize return on investment.

Conversion Rate Optimization (CRO)

Orion’s experienced consultants optimize websites and digital experiences to increase conversions — from streamlining user journeys and checkout processes to implementing A/B testing, personalized automation, and trust-building elements.

Retention & Customer Lifetime Value Optimization

We help businesses maximize customer retention and lifetime value through strategic email & SMS campaigns, loyalty programs, subscription models, and personalized re-engagement tactics.

Marketing Technology (Martech) & Data Strategy

The team at Orion designs marketing technology and data strategies that help businesses select the right tools, unify customer data, automate workflows, and measure marketing performance with precision.

Analytics, Reporting & Performance Measurement

We assist marketing teams to measure performance and make data-driven decisions by setting up advanced tracking, building custom dashboards, and analyzing customer behavior to uncover growth opportunities.

Advertising & Media Buying Optimization

Orion enables marketing teams to run more effective advertising campaigns by refining budget allocation, improving audience targeting, testing creative variations, and driving higher returns on ad spend.

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