Services – Orion Consulting Group

Services Offered

As your Fractional CMO or marketing consultant, I bring expert-level marketing leadership to my clients without the full-time commitment

Fractional CMO Services

John provides executive-level leadership and strategic direction for marketing teams, without the overhead of a full-time hire, as well as interim CMO services during leadership transitions, including strategy realignment and execution oversight.

Go-to-Market (GTM) Strategy

Market positioning & differentiation

How can we position the brand to stand out in a crowded market?

Ideal customer profile (ICP) & audience segmentation

Who are our best-fit customers, and how can we effectively reach them?

Product launch strategy

What steps should we take to successfully introduce a new product or service?

Sales channel strategy

Should we focus on DTC, marketplaces, wholesale, or a mix?

Pricing & value proposition optimization

What pricing model will maximize both sales and profitability?

Messaging & brand storytelling

How can we craft a compelling brand narrative that drives engagement and conversion?

Marketing Strategy & Planning

Digital marketing strategy development

What combination of marketing channels will drive the most efficient growth for this business?

Growth roadmap for eCommerce businesses

What are the short-term and long-term steps needed to scale sales profitably?

Competitive analysis & benchmarking

What are competitors doing successfully, and where are the gaps we can exploit?

Omni-channel marketing integration

How can we create a seamless customer experience across all digital touchpoints?

Pricing & value proposition optimization

What pricing model will maximize both sales and profitability?

Traffic Generation & Acquisition

SEO strategy & optimization (technical, on-page, off-page)

What keywords and content strategy will drive the most qualified organic traffic?

Paid search (Google Ads, Microsoft Ads)

How can we structure and optimize ad campaigns to maximize ROAS?

Paid social (Meta, TikTok, LinkedIn, Pinterest, etc.)

Which social media platforms will yield the best customer acquisition cost (CAC)?

Influencer & affiliate marketing strategy

What partnerships can drive cost-effective, high- intent traffic?

Email list building & audience segmentation

How can we grow an engaged email list that converts?

Marketplace expansion (Amazon, Walmart, Etsy, etc.)

Should we expand to third-party marketplaces, and if so, which ones?

Conversion Rate Optimization (CRO)

UX & customer journey audits

Where are users dropping off in the funnel, and how can we improve their experience?

A/B testing strategy & execution

What changes to headlines, CTAs, or layouts will drive more conversions?

Checkout process optimization

What friction points are causing cart abandonment, and how can we fix them?

Personalized marketing automation

How can we use customer behavior data to tailor messaging and increase conversions?

Landing page & funnel optimization

What elements of our landing pages need improvement to reduce bounce rates?

Trust signals & social proof implementation

What credibility-boosting elements (e.g., reviews, trust badges) will increase conversions?

Retention & Customer Lifetime Value (LTV) Optimization

Email & SMS marketing strategy

What automated flows (e.g., welcome, abandoned cart) will drive higher repeat purchases?

Loyalty & referral program consulting

How can we encourage customers to become repeat buyers and advocates?

Subscription & membership model optimization

Would a subscription model work for this business, and how can we maximize retention?

Post-purchase experience improvements

What follow-up actions will increase customer satisfaction and reorders?

Re-engagement & win-back campaigns

How can we bring back lapsed customers and improve retention rates?

Marketing Technology (Martech) & Data Strategy

Martech stack selection & implementation

What tools do we need to support our growth and integrate marketing efforts?

Customer data platform (CDP) consulting

How can we unify customer data to improve personalization and targeting?

CRM & email marketing platform selection

Which CRM or email platform will best support our segmentation and automation needs?

Analytics & attribution model setup

How can we accurately track conversions and attribute revenue to marketing efforts?

Marketing automation strategy (e.g., HubSpot, Klaviyo)

What workflows can we automate to save time and increase efficiency?

Advertising & Media Buying Optimization

Ad budget allocation & ROI analysis

What is the ideal budget distribution across channels to maximize profitability?

Advanced audience targeting & retargeting

How can we refine audience segments to improve ad efficiency?

Creative & messaging testing for ads

What ad variations (images, copy, video) resonate most with our audience?

Ad campaign audits & optimization

Which ad elements need improvement to lower CAC and boost ROAS?

Analytics, Reporting & Performance Measurement

Google Analytics 4 (GA4) setup & optimization

How can we configure GA4 to track key user behaviors accurately?

Custom dashboard creation (Google Data Studio, Looker, etc.)

What KPIs should we monitor daily, weekly, and monthly?

Conversion tracking & attribution modeling

Are we crediting the right channels for sales, and how can we improve tracking accuracy?

Talk To An Expert

Services Offered

As your Fractional CMO or marketing consultant, I bring expert-level marketing leadership to my clients without the full-time commitment

Fractional CMO Services

Go-to-Market (GTM) Strategy

Market positioning & differentiation

Ideal customer profile (ICP) & audience segmentation

Product launch strategy

Sales channel strategy

Pricing & value proposition optimization

Messaging & brand storytelling

Marketing Strategy & Planning

Digital marketing strategy development

Growth roadmap for eCommerce businesses

Competitive analysis & benchmarking

Omni-channel marketing integration

Pricing & value proposition optimization

Traffic Generation & Acquisition

SEO strategy & optimization (technical, on-page, off-page)

Paid search (Google Ads, Microsoft Ads)

Paid social (Meta, TikTok, LinkedIn, Pinterest, etc.)

Influencer & affiliate marketing strategy

Email list building & audience segmentation

Marketplace expansion (Amazon, Walmart, Etsy, etc.)

Conversion Rate Optimization (CRO)

UX & customer journey audits

A/B testing strategy & execution

Checkout process optimization

Personalized marketing automation

Landing page & funnel optimization

Trust signals & social proof implementation

Retention & Customer Lifetime Value (LTV) Optimization

Email & SMS marketing strategy

Loyalty & referral program consulting

Subscription & membership model optimization

Post-purchase experience improvements

Re-engagement & win-back campaigns

Marketing Technology (Martech) & Data Strategy

Martech stack selection & implementation

Customer data platform (CDP) consulting

CRM & email marketing platform selection

Analytics & attribution model setup

Marketing automation strategy (e.g., HubSpot, Klaviyo)

Advertising & Media Buying Optimization

Ad budget allocation & ROI analysis

Advanced audience targeting & retargeting

Creative & messaging testing for ads

Ad campaign audits & optimization

Analytics, Reporting & Performance Measurement

Google Analytics 4 (GA4) setup & optimization

Custom dashboard creation (Google Data Studio, Looker, etc.)

Conversion tracking & attribution modeling

Customer segmentation & cohort analysis

Performance audits & KPI benchmarking

GET IN TOUCH

Contact Me to Learn More About How I Can Help Your Business

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